Friday, February 02, 2007

Zune marketer resigns

The man in charge of convincing you to buy a Zune is resigning his position at Microsoft for "personal" reasons, such as Bill Gates making him personally responsible that the Zune, after it's first week of stong unit sales to bloggers and techies, has sold about as well as turds at Saks.

Good luck with that million units by June goal. Mr. Gates will likely buy 700,000 units himself to create a nice retaining wall in front of the ol' mansion just so Micro$oft can have the pleasure of putting out its "M$ sells a million Zunes" press release in June.

Too bad Bryan Lee, who did a some fantastic marketing (considering what he had to work with), had to take the fall, while J Allard, the overseer of design and development failed spectacularty. Incredibly, Allard (under MicroSoft’s "devoid of rational thought" logic) is getting all Lee's marketing duties.

Consider these feature flaws --

1. It's ugly as sin

2. Last time I checked, iTunes isn't going away. But the Zune won't play any of these - so if you already blew that $100 iTunes card your grandma bought you, you can happily repurchase them via Micro$oft.

3. Wireless file sharing, especially artificially crippled sharing, isn't a big enough draw to spend $250 for only a 30GB device (which was by the way, a size Apple was putting out five years ago). There are plenty of free file sharing sites to share music with your friends that they can listen to as many times as they'd like, which makes you look waaaay cooler to your friends than the hipster carrying around a poop-colored music device.

Ok, my rant is over. You may now carry on with your lives.

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